Understanding factors affecting youth involvement of Public Universities in sports tourism in Malaysia: push and pull factors analysis

Youth participation in sport tourism in Malaysia has been increasing over the years. This research is aimed to understand the factors that affecting youth involvement in sports tourism in Malaysia. The factors that were chosen was pull factors and push factors. The pull factors are identified as des...

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Bibliographic Details
Main Authors: Tong Hui Wen, Nurul Syahirah Ahmad Zaidi, Nurul Yusairah Mohamad Zain, Satheasilan Ganesan
Format: Undergraduate Final Project Report
Published: 2016
Online Access:http://discol.umk.edu.my/id/eprint/7114/
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