Online purchase intention of skin care products in Malaysia: theory of planned behaviour
The purpose of this study was to examine the online purchase intention of skin care product in Malaysia. This study also aimed on which factors that give the most big impact on the purchasing decision made by the online customers. The study is based on the Theory of Planned Behaviour as the guiding...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/6799/ |
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