The efect of visual merchandising on consumer buying behavior in Pantai Timur Hypermarket

Retail industry in Malaysia quite booming and we can see diversity of type of business which they already establish in market. There is fierce competition occur within various retailer or marketer in visual merchandising term. The study is aimed to discover the impact of visual merchandising element...

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Bibliographic Details
Main Authors: Lim, Sen Siang, Mustaffa, Muhammad Fakhrul Amin, Mesman, Nur Azratul Azrahana, Jamaludin, Zubaidah
Format: Undergraduate Final Project Report
Published: 2015
Online Access:http://discol.umk.edu.my/id/eprint/6684/
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