Factor that influence the revisit intention to food event event in Kota Bharu

• Main Authors: Yardza, Muhammad Qhidir, Nasrudin, Nasmizatun Asela, Abd Razak, Nazatul Amira, William Voon, Kian Sam
• Format: Undergraduate Final Project Report
• Published: 2015
• Online Access: http://discol.umk.edu.my/id/eprint/6572/

The aim of this study was to identify the perception towards the factor that influences the revisit intention to food event. using result from a quantitative questionnaire in a survey of among Kota Bharu respondent, based on the result researcher would know that main factor that influence Kota Bharu respondent to revisit a food event. Most of the literature review has some theories related to the respondent have the intention of revisit to a food event. In a second section, we focused on how the respondent will be influenced by the factor in order to revisit to a food event among Kota Bharu resident. This research involves 175 respondents which live around Kota Bharu. This research instrument that had been use to gather all of the information and data was the questionnaire. At the end of the study, some recommendation will be provided to student about the factor that influences intention of revisit from a respondent and well as some recommendation for future researcher