Factors that influencing interest of undergraduate students in franchise business

Franchise is one of the business sectors that contributed in developed economy in a countries at the same time its providing jobs opportunities to society which can boost economic growth. To enter globally in 21st century, mostly multinationals using franchise strategy due its cost effective advanta...

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Bibliographic Details
Main Authors: Koay, Soon Seng, Selvarajan, Punita, Vallaithum, Umasangkkari, Sedik, Nurul Syuhada
Format: Undergraduate Final Project Report
Published: 2015
Online Access:http://discol.umk.edu.my/id/eprint/6520/
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