Factors affecting buying decision making of hotel’s room in Langkawi among leisure travellers

• Main Authors: J Ghazaimi, Nur Ayunie, Zakaria, Nurdhalia, Ong, Sin Yee, Kasa, Nur Afiqah
• Format: Undergraduate Final Project Report
• Published: 2015
• Online Access: http://discol.umk.edu.my/id/eprint/6468/

The purpose of this study is to identify the factors that affecting buying decision of hotel among leisure travelers who overnight in Langkawi Island based on price, service quality, facilities, location and security. Hotels constitute one of the main, and still expanding, pillars of this sector and...