The factors affecting green purchase intention in Malaysia hotel industry.
This research study focused on investigating the determinants that affect tourists’ intention in staying in the green hotel. Nowadays, environmental problems have been discussed a lot and people started aware about the activities that can conserve the environment. In the hotel industry, green hotel...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/6466/ |
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