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Finding market niche through marketing & product differentiation: a case study on HN healthy meals to u

The prevalence of diet-related chronic diseases have been on an upward trend in most developed nation, and Malaysia too has not been spared from this negative tide. Such was part of the preface stated in the Malaysian Dietary Guidelines published by the Ministry of Health Malaysia in 2010. Both gove...

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Main Author: Nadzirah Othman
Format: MBA/DBA Final Project Report
Language:English
Published: 2014
Online Access:http://discol.umk.edu.my/id/eprint/64/1/NADZIRAH%20IR.pdf
http://discol.umk.edu.my/id/eprint/64/
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spelling my.umk.eprints.642022-08-04T03:58:40Z http://discol.umk.edu.my/id/eprint/64/ Finding market niche through marketing & product differentiation: a case study on HN healthy meals to u Nadzirah Othman The prevalence of diet-related chronic diseases have been on an upward trend in most developed nation, and Malaysia too has not been spared from this negative tide. Such was part of the preface stated in the Malaysian Dietary Guidelines published by the Ministry of Health Malaysia in 2010. Both government and non-government organizations have created various initiatives to help increase the public’s awareness on the importance of leading a healthy lifestyle. 2014 MBA/DBA Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/64/1/NADZIRAH%20IR.pdf Nadzirah Othman (2014) Finding market niche through marketing & product differentiation: a case study on HN healthy meals to u. Masters thesis, Universiti Malaysia Kelantan.
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description The prevalence of diet-related chronic diseases have been on an upward trend in most developed nation, and Malaysia too has not been spared from this negative tide. Such was part of the preface stated in the Malaysian Dietary Guidelines published by the Ministry of Health Malaysia in 2010. Both government and non-government organizations have created various initiatives to help increase the public’s awareness on the importance of leading a healthy lifestyle.
format MBA/DBA Final Project Report
author Nadzirah Othman
spellingShingle Nadzirah Othman
Finding market niche through marketing & product differentiation: a case study on HN healthy meals to u
author_facet Nadzirah Othman
author_sort Nadzirah Othman
title Finding market niche through marketing & product differentiation: a case study on HN healthy meals to u
title_short Finding market niche through marketing & product differentiation: a case study on HN healthy meals to u
title_full Finding market niche through marketing & product differentiation: a case study on HN healthy meals to u
title_fullStr Finding market niche through marketing & product differentiation: a case study on HN healthy meals to u
title_full_unstemmed Finding market niche through marketing & product differentiation: a case study on HN healthy meals to u
title_sort finding market niche through marketing & product differentiation: a case study on hn healthy meals to u
publishDate 2014
url http://discol.umk.edu.my/id/eprint/64/1/NADZIRAH%20IR.pdf
http://discol.umk.edu.my/id/eprint/64/
_version_ 1763302808300290048
score 13.214268

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