Celebrity endorsement and the fashion world an emerging trend: the leverage of celebrity endorsement towards consumer buying behavior

• 主要作者: Gomathy A/P Sangara Murthi, .
• 格式: Undergraduate Final Project Report
• 出版: 2011
• 在线阅读: http://discol.umk.edu.my/id/eprint/5449/

This paper responds to the call for greater understanding of celebrity endorsement in fashion world. Term of celebrity is normally associated with individuals who are frequently in the public eye and typically have a high profile in, amongst others, the sport and entertainment industries. The focus...