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Mobile phone buying behavior among Universiti Malaysia Kelantan students

The number of mobile phone user growth rapidly every year, this also includes the student of IPTA and IPTS. Each year there are many type of mobile phone model will be release and there are tendency that one will has the desire to change their mobile phone. This study is to identify the factor that...

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Main Author: Siti Norellyza Abdullah, .
Format: Undergraduate Final Project Report
Published: 2011
Online Access:http://discol.umk.edu.my/id/eprint/5400/
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id my.umk.eprints.5400
record_format eprints
spelling my.umk.eprints.54002022-05-23T08:41:12Z http://discol.umk.edu.my/id/eprint/5400/ Mobile phone buying behavior among Universiti Malaysia Kelantan students Siti Norellyza Abdullah, . The number of mobile phone user growth rapidly every year, this also includes the student of IPTA and IPTS. Each year there are many type of mobile phone model will be release and there are tendency that one will has the desire to change their mobile phone. This study is to identify the factor that influence one to buy a new mobile phone based on the brand loyalty, gender preference and family influence. A total of 100 questionnaire were distributed to student who studied in Universiti Malaysia Kelantan. Discussion on findings, conclusion and limitations of study are also included in the report. 2011 Undergraduate Final Project Report NonPeerReviewed Siti Norellyza Abdullah, . (2011) Mobile phone buying behavior among Universiti Malaysia Kelantan students. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description The number of mobile phone user growth rapidly every year, this also includes the student of IPTA and IPTS. Each year there are many type of mobile phone model will be release and there are tendency that one will has the desire to change their mobile phone. This study is to identify the factor that influence one to buy a new mobile phone based on the brand loyalty, gender preference and family influence. A total of 100 questionnaire were distributed to student who studied in Universiti Malaysia Kelantan. Discussion on findings, conclusion and limitations of study are also included in the report.
format Undergraduate Final Project Report
author Siti Norellyza Abdullah, .
spellingShingle Siti Norellyza Abdullah, .
Mobile phone buying behavior among Universiti Malaysia Kelantan students
author_facet Siti Norellyza Abdullah, .
author_sort Siti Norellyza Abdullah, .
title Mobile phone buying behavior among Universiti Malaysia Kelantan students
title_short Mobile phone buying behavior among Universiti Malaysia Kelantan students
title_full Mobile phone buying behavior among Universiti Malaysia Kelantan students
title_fullStr Mobile phone buying behavior among Universiti Malaysia Kelantan students
title_full_unstemmed Mobile phone buying behavior among Universiti Malaysia Kelantan students
title_sort mobile phone buying behavior among universiti malaysia kelantan students
publishDate 2011
url http://discol.umk.edu.my/id/eprint/5400/
_version_ 1763303548183904256
score 13.214268

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