Market rationale on traditional batik design sustainability.

• Main Author: Nur Hidayat Abd Nasir,
• Format: MBA/DBA Final Project Report
• Language: English
• Published: 2017
• Subjects: NK Decorative arts Applied arts Decoration and ornament
• Online Access: http://discol.umk.edu.my/id/eprint/51/1/Nur%20Hidayat%20Binti%20Abd%20Nasir.pdf; http://discol.umk.edu.my/id/eprint/51/

Batik alludes to a procedure of coloring texture by making utilization of an oppose system. The United Nations Educational, Logical and Cultural Organization (UNESCO) has characterized batik as a major aspect of the "elusive social legacy of mankind", one of the customs or living expressions acquired from our precursors to be passed on to our relatives. In Malaysia today, batik has been perceived as a high-esteem legacy and is likewise delegated an innovative industry. The connections that exist between batik, innovative industry and social legacy are accepted to have positive potential for the future advancement of Malaysian cultures also, the Malaysian economy. Batik authenticity of this country should be maintained despite the change in technology in the manufacture of batik occurred in this era. This is because without the traditional batik country may lose its identity as are the modern world in order to reveal dyeing technology through an innovative process. Therefore, this study emphasizes the rationality of traditional batik is preserved in creating idea design even have to compete with digital batik full use of high-tech methods to traditional batik continue to be upheld for generations indefinitely.