The study of purchase intention on anti-monkey trash bin in Terendak Camp, Malacca

• Main Author: Muhammad Khairul Arif Ahamad
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2019
• Online Access: http://discol.umk.edu.my/id/eprint/4603/1/Muhammad%20Khairul%20Arif%20Bin%20Ahamad.pdf; http://discol.umk.edu.my/id/eprint/4603/

Garbage bin is a common utilities that been use to collect garbage from communities, and it was necessary to keep up environment clean. Unfortunately, reduce of forested area for development has cause monkey habitat to decrease thus reducing their forage area. The development near forested area slowly changing monkey habit to find new source of food and this reach the point where the monkey forage on garbage bin. This become a major problem when the monkey start to attack people which want to use the garbage bin. As incentive from Maktab Rendah Sains Mara (MRSM) Terendak, has come up with an idea to negate monkey from foraging on garbage bin by fortifying garbage bin defense, thus discouraging monkey from forage on it. This innovation has been prove successful and now they want to expand their market to the place that have same monkey problem. Therefor this research were conduct to determine factors that influence purchasing intention of Anti-Monkey Trash Bin among Terendak Camp, Malacca. The result shows that all three variable that are product features, brand name and social influence have significant relationship that contribute towards purchase intention on the product. With the result of this research, it may help MRSM Terendak to improve their marketing strategize so that it can also reduce monkey problem on other areas.