Factors affecting customer loyalty towards traditional retailers in Pengkalan Chepa, Kelantan

• Main Authors: Hidanah Shamsudin, Intan Zulaikha Iskandar, Kam Yan Chi, Khairunisa Mohamad Bali
• 格式: Undergraduate Final Project Report
• 语言: English
• 出版: 2019
• 在线阅读: http://discol.umk.edu.my/id/eprint/4407/1/FACTORS%20AFFECTING%20CUSTOMER%20LOYALTY.pdf; http://discol.umk.edu.my/id/eprint/4407/

Traditional retailers are a retailer that done their business using brick and mortar store. Nowadays traditional retailers are not very concern by the people most of the people are more tender to choose online retailer. So, in the research researcher want to know the reason that affect customer loya...