Customer satisfaction towards online food delivery in Kota Bharu, Kelantan

• Main Authors: Muhamad Haris Aiman Mohd Rofide, Noor Syazwani Narzuwan, Nurul Solehah Mohamed, Sobhna Narayanan
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2021
• Online Access: http://discol.umk.edu.my/id/eprint/3863/1/H08_2021.pdf; http://discol.umk.edu.my/id/eprint/3863/

This study focuses on customer satisfaction towards online food delivery in Kota Bharu, Kelantan. The study examines the relationship among effect of price, service quality, and food variety of customers satisfaction towards online food delivery. This study conducted at Pengkalan Chepa at Kota Bharu, Kelantan. A quantitative research was carried out to accomplish this research. The convenience sampling was used and responses from 394 respondents are collected. Descriptive analysis, reliability test and Pearson correlation was used to analyze the data. The relationship between customer satisfaction toward online food delivery are influence by price, customer service and food variety. The results support all the variables. In conclusion, service quality was the mostly effect the level of customer satisfaction toward online food delivery with the highest value.