Factors that motivate students at Universiti Malaysia Kelantan to participate in cultural and heritage tourism

• Main Authors: Soo Ai Leng, Norshahida Yaman, Nur Alyanis Ramly, Nuraini Md Saleh
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2021
• Online Access: http://discol.umk.edu.my/id/eprint/3849/1/GROUP%20T41.pdf; http://discol.umk.edu.my/id/eprint/3849/

Culture and heritage are particularly important in tourism at all levels since it has emerged as a form of alternative tourism among international and domestic tourists. Although youth has been recognized as one of the main contributors for tourism industry, but their role for cultural and heritage...