Revisit intention of rural tourism among local tourist in Kelantan
This research observes the relationship of revisit intention of rural tourism among local tourist in Kelantan in 3 aspects which is customer satisfaction, price and destination image. The objectives of this research is firstly to investigate the relationship of customer satisfaction with revisit int...
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2021
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my.umk.eprints.38442022-05-24T03:21:17Z http://discol.umk.edu.my/id/eprint/3844/ Revisit intention of rural tourism among local tourist in Kelantan Nurulhuda Mohamad Syarif Gabriel Foong Le Xuen Aishah Abdul Jala Nur Afif Putra Abdul Razak This research observes the relationship of revisit intention of rural tourism among local tourist in Kelantan in 3 aspects which is customer satisfaction, price and destination image. The objectives of this research is firstly to investigate the relationship of customer satisfaction with revisit intention to rural tourism among local tourist in Kelantan.Secondly, this is to identify the relationship between the price and revisit intention to ruraltourism among local tourist in Kelantan and thirdly is to determine the relationship of destination image with revisit intention of rural tourism among local tourist in Kelantan. From 300 local tourists from Kelantan have been targeted to be the respondent and fortunately the total of 387 respondents has successfully answered the investigation through online survey which is questionnaire. The Statistical Package for Social Science(SPSS) was used in order to evaluate the data collection. The function of SPSS is to statethe whole statistical analysis process which is to plan, to collect the data, report for the best decision making and also performance. Then, the result shows that the strength of the association for revisit intention which is customer satisfaction, price and destination image was a very good level. Through this research we can comprehend about the revisit intention of rural tourism among local tourist in Kelantan. 2021-06-20 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/3844/1/GROUP%20T05.pdf Nurulhuda Mohamad Syarif and Gabriel Foong Le Xuen and Aishah Abdul Jala and Nur Afif Putra Abdul Razak (2021) Revisit intention of rural tourism among local tourist in Kelantan. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted) |
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This research observes the relationship of revisit intention of rural tourism among local tourist in Kelantan in 3 aspects which is customer satisfaction, price and destination image. The objectives of this research is firstly to investigate the relationship of customer
satisfaction with revisit intention to rural tourism among local tourist in Kelantan.Secondly, this is to identify the relationship between the price and revisit intention to
ruraltourism among local tourist in Kelantan and thirdly is to determine the relationship of destination image with revisit intention of rural tourism among local tourist in
Kelantan. From 300 local tourists from Kelantan have been targeted to be the respondent and fortunately the total of 387 respondents has successfully answered the investigation through online survey which is questionnaire. The Statistical Package for Social Science(SPSS) was used in order to evaluate the data collection. The function of SPSS is to statethe whole statistical analysis process which is to plan, to collect the data, report for the best decision making and also performance. Then, the result shows that
the strength of the association for revisit intention which is customer satisfaction, price and destination image was a very good level. Through this research we can comprehend
about the revisit intention of rural tourism among local tourist in Kelantan. |
format |
Undergraduate Final Project Report |
author |
Nurulhuda Mohamad Syarif Gabriel Foong Le Xuen Aishah Abdul Jala Nur Afif Putra Abdul Razak |
spellingShingle |
Nurulhuda Mohamad Syarif Gabriel Foong Le Xuen Aishah Abdul Jala Nur Afif Putra Abdul Razak Revisit intention of rural tourism among local tourist in Kelantan |
author_facet |
Nurulhuda Mohamad Syarif Gabriel Foong Le Xuen Aishah Abdul Jala Nur Afif Putra Abdul Razak |
author_sort |
Nurulhuda Mohamad Syarif |
title |
Revisit intention of rural tourism among local tourist in Kelantan |
title_short |
Revisit intention of rural tourism among local tourist in Kelantan |
title_full |
Revisit intention of rural tourism among local tourist in Kelantan |
title_fullStr |
Revisit intention of rural tourism among local tourist in Kelantan |
title_full_unstemmed |
Revisit intention of rural tourism among local tourist in Kelantan |
title_sort |
revisit intention of rural tourism among local tourist in kelantan |
publishDate |
2021 |
url |
http://discol.umk.edu.my/id/eprint/3844/1/GROUP%20T05.pdf http://discol.umk.edu.my/id/eprint/3844/ |
_version_ |
1763303330676736000 |
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13.160551 |