Visitor’s satisfaction visiting food festival in Penang
Food is the most important component in tourism and as a critical fascination while people are travelling. Food tourism is also one constituent of the tourism marketing strategy. This study examines the factors visiting Penang for food festivals. The main objective is to determine that many tourists...
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Format: | Undergraduate Final Project Report |
Language: | English |
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2021
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Online Access: | http://discol.umk.edu.my/id/eprint/3842/1/GROUP%20T51.pdf http://discol.umk.edu.my/id/eprint/3842/ |
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my.umk.eprints.38422022-05-24T03:22:07Z http://discol.umk.edu.my/id/eprint/3842/ Visitor’s satisfaction visiting food festival in Penang Nurul Husna Mehad Nurshafikah Ab Majid Siti Noorhusna Rosli Tan Chin Haw Food is the most important component in tourism and as a critical fascination while people are travelling. Food tourism is also one constituent of the tourism marketing strategy. This study examines the factors visiting Penang for food festivals. The main objective is to determine that many tourists come to Penang to taste the food and they come when any festival about food is held at Penang. This study method uses a quantitative method by collecting data through questionnaires with 384 respondents. Results show that the pull factors appear to have contributed to attract tourists to Penang, particularly in terms of the food taste, perceived price, and food cultures. 2021-06-20 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/3842/1/GROUP%20T51.pdf Nurul Husna Mehad and Nurshafikah Ab Majid and Siti Noorhusna Rosli and Tan Chin Haw (2021) Visitor’s satisfaction visiting food festival in Penang. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted) |
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Food is the most important component in tourism and as a critical fascination while people are travelling. Food tourism is also one constituent of the tourism marketing strategy. This study examines the factors visiting Penang for food festivals. The main objective is to determine that many tourists come to Penang to taste the food and they come when any festival about food is held at Penang. This study method uses a quantitative method by collecting data through questionnaires with 384 respondents. Results show that the pull factors appear to have contributed to attract tourists to Penang, particularly in terms of the food taste, perceived price, and food cultures. |
format |
Undergraduate Final Project Report |
author |
Nurul Husna Mehad Nurshafikah Ab Majid Siti Noorhusna Rosli Tan Chin Haw |
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Nurul Husna Mehad Nurshafikah Ab Majid Siti Noorhusna Rosli Tan Chin Haw Visitor’s satisfaction visiting food festival in Penang |
author_facet |
Nurul Husna Mehad Nurshafikah Ab Majid Siti Noorhusna Rosli Tan Chin Haw |
author_sort |
Nurul Husna Mehad |
title |
Visitor’s satisfaction visiting food festival in Penang |
title_short |
Visitor’s satisfaction visiting food festival in Penang |
title_full |
Visitor’s satisfaction visiting food festival in Penang |
title_fullStr |
Visitor’s satisfaction visiting food festival in Penang |
title_full_unstemmed |
Visitor’s satisfaction visiting food festival in Penang |
title_sort |
visitor’s satisfaction visiting food festival in penang |
publishDate |
2021 |
url |
http://discol.umk.edu.my/id/eprint/3842/1/GROUP%20T51.pdf http://discol.umk.edu.my/id/eprint/3842/ |
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13.18916 |