The effect of risk perception on intention to travel during covid-19 pandemic among students in University Malaysia Kelantan
The global tourism industry has deteriorated by the COVID-19 pandemic due to the travel restriction imposed by most of the countries. The student who studies in the higher education institution such as university student were the contributor to the development of tourism activities globally. In orde...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2021
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| Online Access: | http://discol.umk.edu.my/id/eprint/3840/1/GROUP%20T55.pdf http://discol.umk.edu.my/id/eprint/3840/ |
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| Summary: | The global tourism industry has deteriorated by the COVID-19 pandemic due to the travel restriction imposed by most of the countries. The student who studies in the higher education institution such as university student were the contributor to the development of tourism activities globally. In order to revive the tourism sector, it is very important to understand the risk
perception such as psychological risk, health risk, financial risk and destination risk in identifying students ‘intentions to travel during COVID-19. The purpose of this study was to investigate the relationship between the risk perception which is the psychological risk, health risk, financial risk,
and destination risk toward travel intention among UMK students during Covid-19 pandemic. This study used quantitative methods data collection. The researcher used primary data which is focusing on year 2 and 3 students from the FHPK and FKP faculty of UMK City Campus to take
data to review more about this research. Pearson correlation is used to find out the relationship between independent variables (psychological risk, health risk, financial risk, destination risk) and dependent variables (travel intention) among UMK students in City Campus. The result showed that there was a positive relationship between psychological risk and travel intention during Covid-19 pandemic among UMK students (r = 0.83, n = 346, p = <0.05), there was a positive relationship between health risk and travel intention during Covid-19 pandemic among UMK students ( r = 0.59, n = 346, p = <0.05 ), there was a positive relationship between financial risk and travel intention during Covid-19 among UMK students ( r = 0.74, n = 346, p =<0.05) and there was a positive relationship between destination risk and travel intention during Covid-19 among UMK students ( r =0.85, n = 346, p = <0.05). Researcher recommend future researcher to explore the other variables of risk perception that affecting the travel intention especially among
UMK students during Covid-19 pandemic for future studies. Besides, the health and hygiene control should be considered for every individual in the country to keep the tourism sector to operate as usual. Furthermore, the health department also can use this research to take an action on the health and safety care measures other than adopting established SOPs. As a conclusion, the data analysis was corresponding with the objective. The effect of risk perception on intentions to travel during Covid-19 among student travelers in University Malaysia Kelantan (UMK) has discovered by the researcher. All parties such as the health department, government and society play a big role in curbing the epidemic of Covid-19 and the risk during travel will reduced. |
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