The effects of post-mco towards travel preferences among students Universiti Malaysia Kelantan

• Main Authors: Nur Taufiqah Ahmad Shuhimi, Nurhanis Sabrina Abdul Aziz, Siti Ain Nadiah Mohd Azlan
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2021
• Online Access: http://discol.umk.edu.my/id/eprint/3836/1/GROUP%20T69.pdf; http://discol.umk.edu.my/id/eprint/3836/

This study aims to examine the effects of post-MCO on accommodations, food, and transportation toward travel preferences among university students. A total of 368 respondents comprising Universiti Malaysia Kelantan (UMK) students were selected in this study using a quantitative approach. The findings of this study showed that accommodation, food, and transportation are the significant factors that influence travel preferences among UMK students. Furthermore, the findings of this study were extending the knowledge of travel preferences within the context of the tourism industry in general and Malaysia in particular.