Attitude, subjective norms and perceived behavioral control towards the travel intention among youth in Malaysia during post pandemic of covid-19
The pandemic of COVID-19, which began in early January 2020, has spread rapidly across the globe with a major effect on travel and tourism. A mandatory country-wide self-quarantine is implemented by many countries as cases and outbreaks due to COVID-19 are expected continue to occur. As time goes by...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2021
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| Online Access: | http://discol.umk.edu.my/id/eprint/3801/1/GROUP%20T18.pdf http://discol.umk.edu.my/id/eprint/3801/ |
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| Summary: | The pandemic of COVID-19, which began in early January 2020, has spread rapidly across the globe with a major effect on travel and tourism. A mandatory country-wide self-quarantine is implemented by many countries as cases and outbreaks due to COVID-19 are expected continue to occur. As time goes by, some countries give flexibility to the quarantine law for their residents. Therefore, this study aims to examine the relationship between the travel intentions of youth in Malaysia during the post-pandemic period and Theory of Planned Behavior (TPB) element. To be precise, the element are attitude, subjective norms and perceived behavioral control are used in this context to discuss planned modifications on travel intention among Malaysian youth during the COVID-19 post-pandemic. This research is conducted in Malaysia by using quantitative descriptive analysis technique whereby 223 questionnaire were distributed to the youth as a respondent in Malaysia. The respondent were selected by purposive sampling process. Data of this study were collected by using the online questionnaire and analyzed by Statistical Package for the Social Sciences (SPSS). The finding shows most of respondent agree that subjective norms significantly influence the travel intention. With that, this study shows how individuals choose to view their travel intention landscape following their personal preferences in tourism aspects and indicate the views of a person of other people's expectations regarding their actions and the incentive of the person to comply with these social norms during post-pandemic of COVID-19. |
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