The factors that influence travel intention among youth in Penang

• Main Authors: Ainul Hayati Mohd Khairi, Elly Maya Masnida Othman, Nur Izyani Abd Rahim, Siti Nur Balqis Che Azman
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2021
• Online Access: http://discol.umk.edu.my/id/eprint/3797/1/GROUP%20T16.pdf; http://discol.umk.edu.my/id/eprint/3797/

The purpose of this research is to examine the relationship of education, culture, transportation and travel intention among youth in Penang. The main objective for this research is to investigate the factor that influence travel intention among youth in Penang. It is discovered that culture was the major factor of travel intention among youth in Penang. From 384 youth respondent from Penang were targeted respondent and a total of 303 respondents was successfully answered the investigated through questionnaire. Data collected was analyzed by using Statistical Package for Social Science (SPSS) version 26.0. SPSS Statistical addresses the entire statistical analysis process such as planning, data collection, analysis, reporting for better decision making and performance. Pearson correlation coefficient was used in this research to investigate the relationship between education, culture and transportation toward travel intention among youth. The result shows the strength of the relationship between culture factor and travel intention among youth, whereby transportation factors and travel intention among youth was at moderate level, followed by indicated the strength of education factor toward travel intention among youth in Penang is at moderate level. Through this study can understanding the travel intention among youth that had been visited in Penang.