Factors affecting customer attitudes towards utilization of online food delivery platforms among youth in Malaysia

Online food delivery platforms have grown in popularity among Malaysian young as the food service industry has rapidly digitized. This study investigates the factors that influence customer attitudes regarding the use of these platforms, with the goal of providing useful insights for practitioners a...

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書誌詳細
主要な著者: Zull Iqram Haqim Zulkarnai, Annis Kartiqah Sudir, Nur Iyliani Laily Rosli, Siti Musliha Noor Azay
フォーマット: Undergraduate Final Project Report
言語:English
出版事項: 2024
オンライン・アクセス:http://discol.umk.edu.my/id/eprint/14096/1/SAK32.pdf
http://discol.umk.edu.my/id/eprint/14096/
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