Factors affecting customer attitudes towards utilization of online food delivery platforms among youth in Malaysia
Online food delivery platforms have grown in popularity among Malaysian young as the food service industry has rapidly digitized. This study investigates the factors that influence customer attitudes regarding the use of these platforms, with the goal of providing useful insights for practitioners a...
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| Main Authors: | , , , |
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| 格式: | Undergraduate Final Project Report |
| 语言: | English |
| 出版: |
2024
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| 在线阅读: | http://discol.umk.edu.my/id/eprint/14096/1/SAK32.pdf http://discol.umk.edu.my/id/eprint/14096/ |
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