Factor that influences tourism demand in malaysia

• Main Authors: Mohd Nazmi Syah Malik Faisal, Mohd Zaquan Fikri Mohd Zaki, Muhamad Fathuddin, Mugilan A/L Ganas
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/14038/1/T15.pdf; http://discol.umk.edu.my/id/eprint/14038/

The willingness and capacity of consumers to purchase various quantities of a tourism product at various prices at any given time is referred to as tourism demand. Numerous quantifiable and nonquantifiable elements both affect and impact the demand for any commodity or service related to tourism. This study focuses on the factors that influence tourism demand in Malaysia. As we know, Malaysia is a country that has its own attractions and receives many tourists from all over the world. Using a standardised questionnaire, the study's primary data were be gathered, and analysis were be performed a total of 208 respondents consisting of domestic tourists were receive the survey. The data in this study were processed using descriptive, reliability tests, and correlation analysis. Through this study, researchers hope to gain a better understanding factor that influence the tourism demand in Malaysia Keywords: Tourism demand, quality of accommodation, uniqueness, quality services