Identification of innovation elements in homestay programmes

• Main Authors: Norathirah Mat Isa, Noratiqah Suhaimi, Norazira Binti Ismail, Norfilza Haris Fadillah
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2022
• Online Access: http://discol.umk.edu.my/id/eprint/13994/1/T29.pdf; http://discol.umk.edu.my/id/eprint/13994/

With the growth of the experience economy in recent years, travelers have continued to propose new demands. Particularly when it comes to lodging, they are less content with standard tourist accommodations and instead place a higher value on authentic experiences and sentiments. Therefore, the only way a homestay can provide tourists a novel experience and boost its competitiveness and tourist appeal is if it is founded on its own advantages and drawbacks, heightened innovation, and exploitation of cultural connotations. The overall development status and current issues of homestay are investigated in this paper through the identification of innovative elements in homestay programmes using literature analysis, online interviews, and questionnaires. It is concluded that publicity and marketing still need to put in a lot of effort.