Gold investment intention among customers

• Main Authors: Nur Atifah Mohd Mokhtarom, Nur Atikah Mohd Tarmizi, Nur Atiqah Anua, Nur Aziqah Alias Bhrom
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2024
• Online Access: http://discol.umk.edu.my/id/eprint/13889/1/G19.pdf; http://discol.umk.edu.my/id/eprint/13889/

This research investigates the factors influencing customers' intentions to invest in gold, a symbol of eternal wealth and a popular investment choice for financial security and diversification. The study uses quantitative exploration strategies, including a deliberate writing survey to create a hypothetical system and analyse existing gold venture goals. The study uses various factors, such as monetary indicators, risk perception, financial education, and venture information, to analyse potential and existing gold financial backers. The data was gathered quantitatively using Google Structures and the Factual Bundle for Sociology (SPSS) software. Information analysis methods, including reliabilit y investigation, recurrence, engaging insights, Pearson's correlation coefficient, and multiple direct regression, were used to focus on the connection between different variables and gold venture aims. Starter findings show that monetary markers like expansion and financial security significantly impact clients' intentions to invest in gold. Risk perception, including market uncertainty and political instability, also plays a significant role in investment choices. Venture information significantly affects gold investment expectations. These findings provide valuable insights for financial organizations, controllers, and strategy producers looking to advance gold investment and foster compelling strategies to attract and retain clients in the gold market. Further research is recommended to explore other factors affecting gold venture goals in different settings.