Understanding the effectiveness of marketing communication towards tourist decision-making to visit min house camp

• Main Authors: Nurul Afiqah Shamsuddin, Nurnadhirah Muhamad, Nurhidayah Mohamad Nasir, Nurhazirah Jabir
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/13844/1/T47.pdf; http://discol.umk.edu.my/id/eprint/13844/

The purpose of this study is to find out the effects of communication marketing on a tourist attraction. The practice of communication marketing is very common today among businesspeople. Understanding how marketing communication works and how successful marketing communication may improve interactions between consumers and brands is essential. Understanding the marketing promotion mix, as well as integrating marketing communication in the settings of brand building and consumer contact, are critical components of modern marketing communication. A quantitative study was conducted to identify The Impact of Communication Marketing Promoting Tourist Destination in Min House Camp, Kota Bharu, Kelantan. Data was collected form 103 respondents using convenience sampling and analyzed using the BMI SPSS 27 version. The study's conclusions demonstrate that the majority of visitors are familiar with the destination because of its social media communication marketing plan. Keywords: Sales promotion, Advertising, Interactive marketing, Tourist decision making, Min House Camp