Factors influence tourists’ selecting melaka as holiday destination

This study was conducted to determine the factors that influence tourists' Selecting Melaka as Holiday Destination. The primary purpose of this study to examine key elements that affect tourists' holiday decisions regarding where to travel in the Melaka, one of the states located in Malays...

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Bibliographic Details
Main Authors: Rasmini Binti Ladampang, Salman Sabar, Savivarthini A/P Venugopal, Seri Najwa Amira Hamirudin
Format: Undergraduate Final Project Report
Language:English
English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13826/1/T56.pdf
http://discol.umk.edu.my/id/eprint/13826/2/T56.pdf
http://discol.umk.edu.my/id/eprint/13826/
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Summary:This study was conducted to determine the factors that influence tourists' Selecting Melaka as Holiday Destination. The primary purpose of this study to examine key elements that affect tourists' holiday decisions regarding where to travel in the Melaka, one of the states located in Malaysia. The tools that used to conduct this research is quantitative research in descriptive design to measure the data collected during the study. The sample size of the respondent was 384 and the total collected who had answered the questionnaire through Google Form was also 384 respondents. The questionnaire shared through all social media platforms. That way is very easy to distribute and collect data information from respondents. Thus, this study can help other researchers in the future come when they want to investigate the factors that influence tourists' Selecting Melaka as Holiday Destination. Keywords: Melaka, Destination factor, Food, Infrastructure Facilities,