Factors affecting technology adoption and intention to use technology for searching tourist destination among malaysian adults

• Main Authors: Nur Ainin Sofiya Azmi, Nur Sarah Aina Mubaderishah, Nurshabila Huda Abdul Halim, Syed Azim Syed Abdul Hamid, Nurul Nadia Mohamad Naim
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/13807/1/T73.pdf; http://discol.umk.edu.my/id/eprint/13807/

This study discussed on the factors affecting technology adoption and intention to use technology for searching tourist destinations among Malaysian adults. Factors developed as the trends of the technology trends among tourist Malaysian adults. However, the researcher can remark that there are some difficulties with information quality, service quality and recommendation that can be highlighted when searching tourist destination. Malaysian adults will be approached through the survey for this study. This research applies various medium for collect data among Malaysian adults. The selected respondents were Malaysian adult must fulfil the criteria with age must above 18 years old & above and have experience to travel within 6 month of period. The data collected with questionnaire and will be analysis by using Statistical Package for Social Sciences (SPSS) version 29.