The impacts of disposable PP plastic food box on consumer buying behaviour among UMK students

• Main Authors: Mok See Yan, Nurul Alia Maisara Sobri, Shanmugee Kunasaigaran, Muhammad Ramaddan Mohd Rawi
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/13350/1/SAL%2025.pdf; http://discol.umk.edu.my/id/eprint/13350/

This study was focusing on the impacts of disposable PP plastic food boxes on consumer buying behaviour among University Malaysia Kelantan students. The sample comprised 260 students. The sampling method used in this research was the convenience sampling method. The questionnaires were distributed by using Google Forms. The findings presented that the packaging size (r= 0.679, p= 0.000), packaging materials (r= 0.762, p= 0,000), and design of wrappers (r= 0.761, p= 0.000) were the factors that significantly related to consumer buying behaviour. The analytical results confirmed that there was significant positive correlation between packaging size, packaging materials, design of wrappers, and consumer buying behaviour. In addition to this, the study has some limitations. Therefore, some suggestions were put forward for future research.