Factors affecting customer satisfaction on online food delivery services towards Kelantanese

• Main Authors: Hanis Syazwani Hamzatol Akmal, Nur Ayunie Mohd Azli, Wan Hafizul Arif Wan Ahmad, Muhammad Syazwan Sahimi
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/13263/1/SAL%205.pdf; http://discol.umk.edu.my/id/eprint/13263/

This research aims to study the factors affecting customer satisfaction on Online Food Delivery Services towards Kelantanese. A quantitative method is used in completing this research. A simple random sampling is used to collect data and the structure questionnaire was designed to collect data from 389 respondents from Pengkalan Chepa, Kelantan. The statistical Package for Science (SPSS) version 28 was used for data analysis. The result concluded that the independent variables of product variety, product quality, and delivery services has a significant relationship with the customer satisfaction in Kelantan. Limitations of this study and recommendation are included in this to give a better idea for future researchers related to studies that involving customer satisfaction in Kelantan