The factors influencing UMK City Campus students on online purchasing satisfaction

• Main Authors: Muzairah Aqilah Abu Bakar, Siti Ainatasneem Izzatty Nazari, Yasmin Zulaikha Roszaidi, Yuvaneswary Muruganathan
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/13253/1/SAK56.pdf; http://discol.umk.edu.my/id/eprint/13253/

In Malaysia, online shopping has grown tremendously, significantly contributing to its popularity of online shopping. This study examines factors influencing University Malaysia Kelantan's students on online purchasing satisfaction. The studies will provide factors influencing student buying online and the elements determining the level of satisfaction by customers who shop online. In this research, product details, product brand, and product price will use as independent variables related to the dependent variable, product satisfaction. This research used a descriptive method; a total of 346 students in the UMK City Campus were involved in this study using an adopted questionnaire with Likert-scale in Google Form. This study only focuses on students from the Faculty of Entrepreneurship and Business. The study's findings were substantial and corroborated the hypotheses. Limitations of this study and recommendations are included in this study to give a better idea for future researchers related to studies involving factors influencing UMK City Campus students on online purchasing satisfaction.