The factors influencing UMK City Campus students on online purchasing satisfaction
In Malaysia, online shopping has grown tremendously, significantly contributing to its popularity of online shopping. This study examines factors influencing University Malaysia Kelantan's students on online purchasing satisfaction. The studies will provide factors influencing student buying on...
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Format: | Undergraduate Final Project Report |
Language: | English |
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2023
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Online Access: | http://discol.umk.edu.my/id/eprint/13253/1/SAK56.pdf http://discol.umk.edu.my/id/eprint/13253/ |
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my.umk.eprints.132532023-05-17T13:16:49Z http://discol.umk.edu.my/id/eprint/13253/ The factors influencing UMK City Campus students on online purchasing satisfaction Muzairah Aqilah Abu Bakar Siti Ainatasneem Izzatty Nazari Yasmin Zulaikha Roszaidi Yuvaneswary Muruganathan In Malaysia, online shopping has grown tremendously, significantly contributing to its popularity of online shopping. This study examines factors influencing University Malaysia Kelantan's students on online purchasing satisfaction. The studies will provide factors influencing student buying online and the elements determining the level of satisfaction by customers who shop online. In this research, product details, product brand, and product price will use as independent variables related to the dependent variable, product satisfaction. This research used a descriptive method; a total of 346 students in the UMK City Campus were involved in this study using an adopted questionnaire with Likert-scale in Google Form. This study only focuses on students from the Faculty of Entrepreneurship and Business. The study's findings were substantial and corroborated the hypotheses. Limitations of this study and recommendations are included in this study to give a better idea for future researchers related to studies involving factors influencing UMK City Campus students on online purchasing satisfaction. 2023-01-26 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13253/1/SAK56.pdf Muzairah Aqilah Abu Bakar and Siti Ainatasneem Izzatty Nazari and Yasmin Zulaikha Roszaidi and Yuvaneswary Muruganathan (2023) The factors influencing UMK City Campus students on online purchasing satisfaction. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted) |
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Universiti Malaysia Kelantan |
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In Malaysia, online shopping has grown tremendously, significantly contributing to its popularity of online shopping. This study examines factors influencing University Malaysia Kelantan's students on online purchasing satisfaction. The studies will provide factors influencing student buying online and the elements determining the level of satisfaction by customers who shop online. In this research, product details, product brand, and product price will use as independent variables related to the dependent variable, product satisfaction. This research used a descriptive method; a total of 346 students in the UMK City Campus were involved in this study using an adopted questionnaire with Likert-scale in Google Form. This study only focuses on students from the Faculty of Entrepreneurship and Business. The study's findings were substantial and corroborated the hypotheses. Limitations of this study and recommendations are included in this study to give a better idea for future researchers related to studies involving factors influencing UMK City Campus students on online purchasing satisfaction. |
format |
Undergraduate Final Project Report |
author |
Muzairah Aqilah Abu Bakar Siti Ainatasneem Izzatty Nazari Yasmin Zulaikha Roszaidi Yuvaneswary Muruganathan |
spellingShingle |
Muzairah Aqilah Abu Bakar Siti Ainatasneem Izzatty Nazari Yasmin Zulaikha Roszaidi Yuvaneswary Muruganathan The factors influencing UMK City Campus students on online purchasing satisfaction |
author_facet |
Muzairah Aqilah Abu Bakar Siti Ainatasneem Izzatty Nazari Yasmin Zulaikha Roszaidi Yuvaneswary Muruganathan |
author_sort |
Muzairah Aqilah Abu Bakar |
title |
The factors influencing UMK City Campus students on online purchasing satisfaction |
title_short |
The factors influencing UMK City Campus students on online purchasing satisfaction |
title_full |
The factors influencing UMK City Campus students on online purchasing satisfaction |
title_fullStr |
The factors influencing UMK City Campus students on online purchasing satisfaction |
title_full_unstemmed |
The factors influencing UMK City Campus students on online purchasing satisfaction |
title_sort |
factors influencing umk city campus students on online purchasing satisfaction |
publishDate |
2023 |
url |
http://discol.umk.edu.my/id/eprint/13253/1/SAK56.pdf http://discol.umk.edu.my/id/eprint/13253/ |
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1768013588374487040 |
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13.18916 |