Obstacles to intent in mobile commerce adoption; Perception of gen-x in Malaysia
Because of the rapid uptake and market penetration of mobile devices, mobile commerce is currently a growing trend. Numerous telecommunications firms have been drawn to invest considerably in the growth of mobile commerce after seeing its potential. However, Malaysia continues to have a poor accepta...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2023
|
| Online Access: | http://discol.umk.edu.my/id/eprint/13240/1/SAK48.pdf http://discol.umk.edu.my/id/eprint/13240/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Because of the rapid uptake and market penetration of mobile devices, mobile commerce is currently a growing trend. Numerous telecommunications firms have been drawn to invest considerably in the growth of mobile commerce after seeing its potential. However, Malaysia continues to have a poor acceptance rate for mobile commerce. In Malaysia, Generation X is characterized by high income power, shuns technological advancement and is one of the popular target segments due to their pre-dominant population in this country. Therefore, the goal of this study is to investigate the barriers to adoption in order to comprehend why Generation X in Malaysia is adopting technology so slowly. Usage, value and trust barriers have all been examined using Innovation Resistance Theory (IRT). The findings of this study are based on information gathered from questionnaire surveys from 384 Generation X consumers in Malaysia. Purposive sampling is used to choose target respondents. The hypotheses of this study are tested using Pearson correlation analysis. The results of this study were expected to give local companies the ability to identify individual resistance behavior, support them in creating solutions to remove the barriers to resistance and serve as a way to possibly increase the adoption rate of mobile commerce. |
|---|