Analysis of competitive advantage through soft skills and hard skills among undergraduates in Universiti Malaysia Kelantan

• Main Authors: Han Jia Ping, Ng Jun Hong, Nurhanisah Mat Sum, Nurhazimah Rashidi
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/13081/1/SAK18.pdf; http://discol.umk.edu.my/id/eprint/13081/

The purpose of this research was to investigate the competitive advantage among students through soft skills and hard skills. The aim was to enable students to have skills; every institution in Malaysia needs to apply elements of e-skills among students to ensure that students will find a place in the industry or the job market more efficiently. This study will identify the relationship between the independent variable and dependent variable, which were soft skills (IV₁) and hard skills (IV₂), with the relationship of competitive advantage (DV). An online survey will be conducted at the Universiti Malaysia Kelantan, Campus Kota, among undergraduates from year one to year four. 355 respondents were used in this study after filtering and clearing data using SPSS. To analyze the collected data, the pilot test, frequency analysis, descriptive analysis, reliability analysis, normalcy test, and Pearson's Correlation Coefficient will be performed. As a result, the hypothesis of soft skills showed a high positive relationship with competitive advantage, at the same time, a moderate positive relationship was shown between hard skills and competitive advantage. In conclusion, the two hypotheses of soft skills (IV₁) and hard skills (IV₂) are accepted.