Determinants of online takaful purchase behaviour among M40 income earners

Delivering a Takaful product online aims to boost competitive growth in the Islamic insurance industry, which was based on Takaful firms' ability to prosper in the highly developed insurance market. However, Takaful or insurance coverage ownership was 22% of Malaysians in the M40 income earne...

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Bibliographic Details
Main Authors: Nur Natasya Farhana Amri, Nur Ridani Mohd Salam, Nur Saffa Atikah Roslan, Nur Solihah Abdul Halim Koh
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/12310/1/GROUP%2024.pdf
http://discol.umk.edu.my/id/eprint/12310/
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