The factors influencing awareness of family takaful among the working community in Malaysia

• Main Authors: Nurul Atirah Karim, Nurul Farhana Hishamuddin, Nurul Fatihah Najwa Mat Kholil, Nurul Hafizah Mohd Kashfi
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/12166/1/GROUP%2033%20%282%29.pdf; http://discol.umk.edu.my/id/eprint/12166/

The purpose of this research is to study the factors influencing awareness of family takaful among the working community in Malaysia. This study reviewed the literature of past research of the factors influencing awareness of family takaful among the working community in Malaysia. The main the factors influencing awareness of family takaful are service quality, Shariah view, attitude, social influence, and knowledge. There are 384 respondents have been collected among the working community in Malaysia. These collected data were analysed using SPSS version 26 and the result gathered through Pearson Correlation Coefficient and Multiple Regression. The researcher has developed six hypotheses. The result show that service quality, Shariah view, attitude, social influence, and knowledge had significantly positive relationship between awareness of family takaful. The findings of the study are important for Islamic financial institutions, especially for takaful companies to revamp their marketing strategies. With enhanced understanding regarding factor that effect the individual intention to purchase family takaful, so that the takaful companies can sell their products in a more effective manner to increase their market share.