Factors influencing customer’s intention to continuously use cashless transaction mode among Universiti Malaysia Kelantan (UMK) students

• Main Authors: Nurashikin Mohd Abdul Latif, Wan Ahmad Syahmi Hilman Wan Ahmad Khalil, Fatimah Azzahra Zainodin, Nur Amierah Mohd Sakri
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/11793/1/PPTAII%20RESEARCH%20PAPER%20%28GROUP%2051%29.pdf; http://discol.umk.edu.my/id/eprint/11793/

This study examines factors influencing customers’ intention to continuously use cashless transaction mode among Universiti Malaysia Kelantan (UMK) students using a well-established model Theory of technology acceptance (TAM) and Unified Theory of Adoption and Use of Technology (UTAUT). A total of 3...