Managing co-production in a servitization context: an analysis of the roles of contracting.

The essence of the transition process from a pure manufacturing firm towards servitization is the shift from selling the product alone to selling an integrated product and services package. This process entails significant co-production activities with the customer. To date, little empirical researc...

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Bibliographic Details
Main Author: Kasmaruddin Che Hussin
Format: UMK Etheses
Language:English
Published: 2020
Online Access:http://discol.umk.edu.my/id/eprint/10754/1/Kasmaruddin%20Che%20Hussin.pdf
http://discol.umk.edu.my/id/eprint/10754/
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