A case study of the marketing problems of Small and Medium Enterprise (SMEs).

Marketing plays an important role in business. The tolls and technique of marketing also help in determining the success of a product and to determine the direction of the company success. There are three purposes of this case study: (1) To access the problem regarding situation analysis, marketing...

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Bibliographic Details
Main Author: Nur Hasnizam Ahmad Bunian
Format: MBA/DBA Final Project Report
Language:English
Published: 2017
Online Access:http://discol.umk.edu.my/id/eprint/10707/1/NUR%20HASNIZAM%20AHMAD%20BUNIAN.pdf
http://discol.umk.edu.my/id/eprint/10707/
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