Continuous innovation as a means for business sustainability: the case of a small food and beverage manufacturing firm in Kelantan.
Innovation plays an important role towards SMEs growth, contributing to company’s competitive advantage and sustainability. In Malaysia, food and beverages industry is the second largest industry monopoly by SMEs, which is 50 percent from total SMEs. This case study aims to analyze the innovation pr...
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| Format: | MBA/DBA Final Project Report |
| Language: | English |
| Published: |
2017
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| Online Access: | http://discol.umk.edu.my/id/eprint/10690/1/NURSABATI%20MOHD%20PAUZI.pdf http://discol.umk.edu.my/id/eprint/10690/ |
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