The antecedents that influence consumer purchase intention on halal food products: a case study of consumers in Kelantan.
More people are demanding the halal food products around the world include Southeast Asia. At the beginning, halal food is produced specifically only for Muslim, however, today halal food is consumed world widely by all people regardless of their religions and ethnic backgrounds. Market size of the...
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| Main Author: | |
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| Format: | MBA/DBA Final Project Report |
| Language: | English |
| Published: |
2017
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| Online Access: | http://discol.umk.edu.my/id/eprint/10617/1/Fayrose%20Syaafeerah%20Izhar.pdf http://discol.umk.edu.my/id/eprint/10617/ |
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