The influencing factors on organic chicken towards UMK staff purchasing intention in Bachok.

• Main Author: Nurzalikha Aimi Mohd Subri.
• Format: MBA/DBA Final Project Report
• Language: English
• Published: 2017
• Online Access: http://discol.umk.edu.my/id/eprint/10588/1/Nurzalikha%20Aimi%20Mohd%20Subri.pdf; http://discol.umk.edu.my/id/eprint/10588/

Organic products are product from organic farming that does not use any artificial preservative. The purposes of these studies, to determine the consumer purchasing intention based on organic chicken, to examine the relationships between the influencing factors with consumer purchasing intentions behavior based on organic chicken and to determine the influential factors toward the intention of purchasing organic chicken among the staff at University Malaysia Kelantan (UMK). This research was conducted by using quantitative method and questionnaire for collection of data. The sampling size consists of 150 respondents which are the staff at UMK. The finding was analyzed by using the Package in Social science Software (SPSS) 21th edition. Base on the finding, shows create exclusivity is the most elements of influencing factors determining the consumer purchasing intention on the organic chicken. There have several recommendation included that can be used apply for the government, organic farmer, any organic organization and also can be used for future researcher.