Franchising as a new venture strategy growth : A case study of rural restaurant
The purpose of this dissertation is to examine the franchising strategy as an alternative approach for new venture growth. The case involved is a restaurant namely Mom’s Restaurant. Franchising strategy contributes rapid growth expansion of the restaurant and it is has been seen the fastest growth i...
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| Format: | MBA/DBA Final Project Report |
| Language: | English |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/103/1/NUR%20AZIAH%20BINTI%20MOHD%20AROF.pdf http://discol.umk.edu.my/id/eprint/103/ |
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