Mediating role of social media marketing adoption between technological support, organisational support, government support and competitive intelligence towards SMEs performance.
Business environment in Malaysia has become more competitive due to the advancement of technology and globalization. The rapid evolution of technology has encouraged many companies to use social media as a medium of promoting their products and service. This includes small and medium enterprises (SM...
Saved in:
| Main Author: | |
|---|---|
| Format: | UMK Etheses |
| Language: | English |
| Published: |
2018
|
| Subjects: | |
| Online Access: | http://discol.umk.edu.my/id/eprint/10200/7/17%20Muhammad%20faizal%20b.%20samat.pdf http://discol.umk.edu.my/id/eprint/10200/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!