Islamic city image factors through view of visitors of Kota Bharu
Destination image formation is a fundamental concept in destination selection processes. The initial step in a city branding campaign is the determination of its image. Islamic city image is an attribute perceived by a visitor and portrayed by the Islamic built environment in the city. Kota Bharu wa...
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| Main Author: | |
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| Format: | UMK Etheses |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://discol.umk.edu.my/id/eprint/10088/1/Hasnina%20binti%20Hassan.pdf http://discol.umk.edu.my/id/eprint/10088/ |
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