Supplier Relationship Management Effect on Price Control Behavior over Small Bicycle Shops Sales in Kota Bharu, Kelantan

• Main Author: Hetty Hernani Maidin
• Format: MBA/DBA Final Project Report
• Language: English
• Published: 2018
• Online Access: http://discol.umk.edu.my/id/eprint/10068/1/Hetty%20Hernani%20Maidin.pdf; http://discol.umk.edu.my/id/eprint/10068/

Supplier relationship Management effect on price control behavior over small bicycle shops sales in Kota Bharu, Kelantan. Malaysia SMEs have performed remarkably well with growth exceeding that of the overall economy. In Kota Bharu, Kelantan, there are numbers of small bicycle shops that running as a small-scale entrepreneur. Supplier become a part of the business to make the business success. As the business owner, the important to get the cheapest stock is the must when to earn much profit. They must follow the market price because if they sell expensive price they can’t make it any sale as customer having a right to find the cheapest price. There are many small business as a bicycle shops in Kota Bharu, Kelantan that doing a business and having a stock price problem. Comparing with Kuala Lumpur, Kota Bharu not easy to find a supplier and a stock because of the distance. The supplier relationship also include the price control behavior that making trouble to the small-scale business by getting the stock and earning lesser profit by making much effort. All small bicycle shops in Malaysia a having a same problem because their capacity and capable in running day to day operation in small scale business. Therefore, the government should take some action to helping the small scale entrepreneurs especially with those supplier with supplier system or supplier integration.