Factors affecting consumers’ purchase decision towards wedding accessories providers in Kota Bharu and Penang

The emergence of internet has brought changes in human way of life including the way they shop in this new era which they can now shop online. Online shopping has grown tremendously because there are increasing number of people who prefer to shop online rather than offline. This is due to the fact t...

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Bibliographic Details
Main Author: Wan Norfarah Hanim Wan Soffry
Format: MBA/DBA Final Project Report
Language:English
Published: 2019
Subjects:
Online Access:http://discol.umk.edu.my/id/eprint/10063/1/Wan%20Norfarah%20Hanim.pdf
http://discol.umk.edu.my/id/eprint/10063/
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