The influence of marketing mix strategy on customer satisfaction towards takaful operator in Kota Bharu.
Malaysia has experienced a low penetration rate for Takaful business despite many growing Takaful operators in Takaful industry (Bank Negara Malaysia, 2015). In view of this, the study is significant because it provide better understanding on Takaful customer satisfaction in Kota Bharu, Kelantan. Th...
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| Format: | MBA/DBA Final Project Report |
| Language: | English |
| Published: |
2019
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| Online Access: | http://discol.umk.edu.my/id/eprint/10060/1/Ruwaida%20Rosdi.pdf http://discol.umk.edu.my/id/eprint/10060/ |
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