Online reviews and impulse buying: comparison analysis between Lazada and Shopee

• 主要作者: Che Adawiah Che Amran
• 格式: MBA/DBA Final Project Report
• 語言: English
• 出版: 2019
• 主題: HF Commerce
• 在線閱讀: http://discol.umk.edu.my/id/eprint/10046/2/Che%20Adawiah.pdf; http://discol.umk.edu.my/id/eprint/10046/

This is due to limited study applied impulsiveness as moderating role for research study especially in Malaysia context. This study aims to identify the relationship between online reviews and purchase behavior by analyzing the comparison between Lazada and Shopee. Then, this study also want to exam...