Online reviews and impulse buying: comparison analysis between Lazada and Shopee
This is due to limited study applied impulsiveness as moderating role for research study especially in Malaysia context. This study aims to identify the relationship between online reviews and purchase behavior by analyzing the comparison between Lazada and Shopee. Then, this study also want to exam...
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | MBA/DBA Final Project Report |
| 言語: | English |
| 出版事項: |
2019
|
| 主題: | |
| オンライン･アクセス: | http://discol.umk.edu.my/id/eprint/10046/2/Che%20Adawiah.pdf http://discol.umk.edu.my/id/eprint/10046/ |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|